No, Pagani Design is not considered a traditional luxury brand. Instead, it is best known for offering luxury-inspired designs at an affordable price.

1. Affordable Pricing

Most Pagani Design watches cost between $50 and $200, which places them firmly in the affordable watch segment, far below luxury pricing.

2. Luxury-Inspired Designs

The brand is popular for creating timepieces inspired by iconic styles, giving buyers the look of a high-end watch without the high cost.

3. Reliable Movements

Pagani Design uses Seiko automatic and quartz movements, known for their accuracy and durability, but not considered luxury-level horology.

Summary:

Pagani Design is not a luxury brand. It offers affordable, luxury-inspired watches with reliable movements, making it a popular choice for those seeking style and value without paying luxury prices.